CHANGE THE METHOD, DON’T CHANGE THE CORE MESSAGE

So yesterday I was invited to speak to a group of SMEs and #entrepreneurs. I had prepared to talk about some of the #disruptive businesses such as AirBnB, Uber, Lyft and the like. As the delegates started to arrive it dawned on me that a number of them had never heard about Uber. Well, I knew I had to change my method.

I had put together about 10-12 slides. I decided to tell stories. I shared the story of how in the last few days we had turned a problem of waste into a great #opportunity for young people in the high density areas of Glen View and Budiriro. I also told them how the previous day I had met a delegation from Japan Embassy and told the delegation of the vast opportunities in Zimbabwe. I literally saw the energy in the room rise and in a simple story telling moment, me and the crowd went on an exciting ride for the next 45 minutes. By the time I went back to my presentation we were now tap dancing together. I also told them how I lost money in trying to do quail business. A few lessons:

1. Don’t stick to a method, if it will affect your message

2.The best presentations are those that connect with audiences

3. Audiences will love it when you show how much you care not how much you know

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