Change the Method, Don’t Change The Core Message

So yesterday I was invited to speak to a group of SMEs and #entrepreneurs. I had prepared to talk about some of the #disruptive businesses such as AirBnB, Uber, Lyft and the like. As the delegates started to arrive it dawned on me that a number of them had never heard about Uber. Well, I knew I had to change my method.

I had put together about 10-12 slides. I decided to tell stories. I shared the story of how in the last few days we had turned a problem of waste into a great #opportunity for young people in the high density areas of Glen View and Budiriro. I also told them how the previous day I had met a delegation from Japan Embassy and told the delegation of the vast opportunities in Zimbabwe. I literally saw the energy in the room rise and in a simple story telling moment, me and the crowd went on an exciting ride for the next 45 minutes. By the time I went back to my presentation we were now tap dancing together. I also told them how I lost money in trying to do quail business. A few lessons:

1. Don’t stick to a method, if it will affect your message

2.The best presentations are those that connect with audiences

3. Audiences will love it when you show how much you care not how much you know

Share Your Thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s