Build Your Digital Assets

“Sir, thank you for the opportunity we had to learn we are going back to finish our studies” These were the words two young students on internship told me as they finished their internship in our organization. “Well done, one more thing as you go back – go and build your digital assets. A degree alone is enough. Don’t ever forget this final lesson”, I replied. I then explained to them that the world has changed – it’s the digital age and they will need a new skill set.

Only this week Twitter shares were soaring on the back of good business. Telecom powerhouse Econet Wireless this week launched a mobile money linked MasterCard which redefines the concept of traditional banking as we have known it. This is disruptive – it’s the digital age.

The Germany Soccer team won the World Cup on the back of serious Big Data informatics and analytics powered by SAP Match Insights. It’s the digital age.

To earn your wage in the digital age you need to repackage your skills. Here is how you do it:

1. Learn simple writing skills
2. Open a blog on many free blogging websites sites such as WordPress, Tumblr. I have been blogging since 2007…. published two books harvesting from this blog
3. Build your digital footprint by joining Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, Google+
4. Build influence on social media – tweet/post to express not to impress. Engage to transform not just inform.
5. Be sincere – be yourself – people engage when you share from your heart not your head. As a (wo)man tweets so is s/he.

Now take a simple test – if you “Google” your name what search results show? It’s time to build your digital real estate and digital asset portfolio.

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