The future is guaranteed. You have all you need today to do better tomorrow. Really? Yes! You have it all within you. Phone maker Blackberry has been struggling for the last few years. In 2008, the company had a market value of over $80 billion. As of now, it’s only $3.1 billion today. Sad! Blackberry made some serious strategic mistakes. It kept its app ecosystem closed and the whole operating system proprietary. Its strategy was to go for corporates and lock them in long-term contracts – it completely ignored the emergence of strong demand for consumer smart phones and cross platform apps such as WhatsApp, Viber and open operating systems such as Android.
They failed to create a future for their business because they had limited vision. If I was to sit with the Blackberry Board this is what I would share with them to be architects of the future of their business. I would ask that they wear three types of goggles to see things differently:
See Before – Telescopic Vision
Each one of us has given you the gift of foresight. This is the ability to foretell and forth tell your future. You are the best prophet for your own life. To outsource your future to political analysts, government, economic analysts or employer is at best naïve and at worst irresponsible. Chart your own course. The decisions you make today are the input into your future. The life you live today is a result of what you did or did not do yesterday.
To create your future you need to have telescopic vision. This means anticipating the future and positioning yourself for advantage. The best way to create your future is to be preemptive and proactive. You set the context of what happens to you, how it happens and when it happens
See Beyond – X-ray Vision
Foresight alone is not good enough. You need insight. A prophet with insight can predict the future, but without insight cannot decode or understand it. While foresight makes you anticipate the future, insight is the ability to understand issues. It is the ability to join the dots, identify relationships and underlying currents. Even in business, you can not just do a SWOT analysis alone, but use other tools such as PEST analysis, BCG Matrix to get a grip on contextual issues and your business drivers. Things are not what they appear to be. Make sense of the nonsense. Shed light on the darkness. You need to have a different perspective, incisive analysis of issues and an investigative probing of challenges. The future is in you. Apply your mind, your intellect and spirit and see the future beginning to unfold before you.
See Bigger – Magnifying Vision
A good prophet does not see all doom and gloom. To look into the future with eyes of fear distorts your vision. One Caleb from ancient Israel, once went to spy on the land of Canaan. He came back and said, “Guys, what a land, lets go for it”. Those who were with him said “Don’t even start”. They were afraid. But not Caleb. Even at 85 years Caleb asked for a whole mountain of land because he had the energy to work on it. What audacity! He had foresight and insight so his vision was big. How about David vs Goliath? Everybody thought “Goliath is so big, we can’t get him”. David, thought, “Wow, Goliath is so big I can’t miss him!”. A vision of courage magnifies opportunities while diminishing threats. There is so much global inflation, liquidity and credit crisis, employment woes and more. So what? With the gift of foresight and insight you look before and beyond all that. You do not quake with negative energy and do nothing, but itch with positive energy to do something.
Create your future today – see BEFORE everyone else and see BEYOND everything else, the great future beckoning.