” Then God said, “Let the land produce vegetation: seed-bearing plants and trees on the land that bear FRUIT with SEED in it, according to their various kinds.” And it was so.”
INSIGHT | WIRED FOR PROFIT
Principle of first mention – Seed is first associated with fruit. Every seed has an instruction to reproduce. Reverse engineering involves tearing up a creation to see how it was made and making exactly the same thing – the Chinese have mastered this art of “looking at the seed”. A child who opens up a toy to see what’s inside , has an inbuilt curiosity in their DNA to check out the “seed”.
1. You eat fruit. You sow seed
2. A fruit DECOMPOSES …a seed COMPOSES
3. Every fruit eater is a CONSUMER. Every seed sower is an INVESTOR
4. If you eat fruit without studying the seed you will always be a consumer
5. When you see a fruit don’t think CONSUMPTION…think PRODUCTION
How can someone from socialist Cuba, successfully head the embodiment of American capitalism, Coca Cola? Impossible. Huh? Yet Roberto Goizueta defied the odds. He became CEO of Coca Cola in 1981 and grew the company’s value from US$4 billion to over US$150 billion under his leadership.
A chemical engineer by training, he was born in Cuba, educated at Yale University. He joined Coca Cola in 1954 after responding to an advert for a bilingual chemist. Goizueta had excellent technical and organisational leadership skills, and in no time he became the youngest ever Vice President for Coca Cola and after some time Robert Woodruff, the Coca Cola patriarch passed the mantle to Goizueta. He was pure master class at what he did.
Even when he died unexpectedly from cancer in 1997, there was no panic on Wall Street; Doug Ivester had been groomed to take over. Coca Cola had done great things for him, with him, but he had even prepared it do great things without him.
1. Neve neglect your gift
2. Your gift will give your life a lift
3. God deposited something special in you…manifest it
The world’s cheapest car is a Tata Nano. It is the brainchild of Ratan Tata, chairman of India’s Tata Group. One day in 2003, Tata was in Mumbai, India, when he noticed a man riding a scooter in the rain. The man’s older son was standing in the front part of the scooter behind the handlebars. The man’s wife sat sideways on the back of the scooter, with a small child in her lap. All four were drenched by the rain. Although Tata had witnessed this scene countless times before, this time it led him to produce a $2,200 car that lower middle-class people—or those who could buy a scooter but not a car—could afford. If you want to be an innovative disruptor, you will need to start looking at the world around you differently. You should LOOK at what EVERYBODY else is looking at and SEE what NOBODY else sees. This is the essence of disruptive innovation.
A few lessons:
1. Observation is the bedrock of innovation
2. Many eyes look, few eyes see
3. Opportunity sometimes comes dressed as a problem
I just watched a short clip on TV about a group of young women in Rustenberg, South Africa who have started an organization that recycles empty plastic bags into a textile. They then use this textile to make school bags for disadvantaged children. This bag is aptly name Repurpose Bag. The bag has a solar panel attached to it which charges as the kids walk long distance to school and reflective material for them to be visible and safe. The solar panel is then used in the night to provide lighting. Off the hook ingenuity!
In a simple innovation they have solved the problem of plastic pollution, lighting for kids in rural areas, unemployment, road safety for the kids. This is the essence of leadership – ability to solve problems.
A few lessons to ponder:
- Innovation is about asking new questions to old problems
- Every big problem is a big opportunity
- Don’t look for resources. Be resourceful
- You can turn anything into something
You can also turn trash into cash…
What do you do when clouds gather and storms break? Run for cover? Not with the eagle. Eagles love the storm. When clouds gather, the eagles get excited. The eagle uses the storm’s winds to lift it higher. Once it finds the wing of the storm, the eagle uses the raging storm to lift him above the clouds. This gives the eagle an opportunity to glide and rest its wings. In the meantime all the other birds hide in the leaves and branches of the trees.
When life gives you clouds, make some rain and if it gives you a storm, ride on it! There is an opportunity in every opposition. There is a testimony in every test. The darkest clouds yield the greatest rain. Your breaking point is your breakthrough moment.
The challenges of life must never weigh you down. Your situation is not your destination. You must never allow where you are to determine what you can do. Where you are, is not who you are. When an eagle finds itself in the midst of the storm, it rises above the storm. An eagle is an eagle and will rise above every storm. Your identity determines your destiny. When you know who you are, you will never allow circumstances to define. Don’t be defined by your problems, define your problems.
Many of God’s masterpieces were created in obscure and difficult circumstances. Moses and David were trained to shepherd Israel at the backend of the desert looking after goats and sheep.
The circumstances of your birth must never determine the circumference of your worth. Jesus was born in a small Judean village called Bethlehem in a manger, yet his influence reached the uttermost paths of the earth. Mary delivered in a manger. When you are carrying a dream, you can deliver under any conditions. Greatness gravitates towards your gift – the wise men from the East visited Jesus in a manger! Cheer up, wherever you are – you carry something special. Your gift will give your life a lift. You can ride every life storm!
You were created on purpose, with purpose for a purpose. The storms of life do not and cannot change your purpose – they reveal it!
Extract from my book : How To Rise Like An Eagle